About us

At Forward Hustle Apparel, we are dedicated to providing stylish and comfortable activewear tailored for the modern woman. Founded in 2021 by Jerod Williams in Indianapolis, our mission is to blend fashion with functionality, ensuring that our customers not only look great but also feel empowered while staying active.

Our collection features standout pieces such as the "Love for the Hustle" 2pc set and jacket, designed with flattering fits and versatile designs that cater to a variety of lifestyles. Research indicates that 70% of women prefer activewear that transitions seamlessly from workout to everyday wear, and we have meticulously crafted our apparel to meet this demand. Each item is thoughtfully designed to support the active woman, whether she is running errands, attending a fitness class, or enjoying leisure time.

We understand the importance of quality and comfort in activewear, which is why we utilize high-performance fabrics that provide breathability and durability. Our commitment to excellence is reflected in our rigorous quality control processes, ensuring that every piece meets our high standards. As we continue to grow, we remain focused on our core values of innovation, style, and empowerment, striving to inspire women to embrace their hustle with confidence.